Companies are in a constant search for attracting new customers/consumers and retaining existing ones. Product & Service Management (PSM) is an agile, well-suited methodology aimed at competitive market positioning, because reaching customers is increasingly difficult due to increase in numbers of markets, products/ services, segments and media channels.
Avertim’s methodology is integrated in the Value Chain, and is pragmatic in order to achieve significant bottom-line impact. Avertim does not have closed box/ automated solutions, but rather applies its thinking through the filters of management judgment and data availability.
Our methodology approach consists of 5 steps:
Define strategic objectives, and get an initial understanding of current capabilities versus those of the competition as well as future capabilities.
CUSTOMER / CONSUMER NEEDS
Apply customer centricity to translate customer insights into meaningful and actionable customer strategies.
DISTINCTIVE & INNOVATIVE BRAND PROPOSITION
Construct an integrated value proposition based on external market view and internal capabilities.
SALES & COMMUNICATION CHANNELS
Adapt the Sales & Communication channels to fully support the new/adapted value proposition.
MONITOR & FEEDBACK
Build a dashboard with a few critical KPIs to be tracked, in order to adequately manage the roll-out of the value proposition.