Project References

Industry :
Transport & Mobility

R&D & Innovation Management

The Challenge

  • An ICT integrator wanted to leverage its specific know-how in visual communication
  • Objective was to create new marketable products & services based on this technology
  • Technology is based on centralized communication via screens (known as digital signage)

Avertim's approach

  • Evaluated worldwide Digital Signage market based on functional and technical requirements
  • Selected a technological partner based on funnel-approach
  • Developed innovative Digital Signage product value proposition in collaboration with selected partner
  • Ensured alignment with client's other products
  • Assisted client in bringing product to both existing and new global clients via sales support:
    • Segmented target market
    • Created differentiated offer for each target segment and trained sales staff to recognize segments
    • Created sales brochures

Impact and added Value

  • Client successfully brought its new solution to market with sales >1M€ in 6 months
  • Clients sales teams learned a segmentation style sales approach
  • Client came back to Avertim for support on additional projects