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Companies are in a constant search for attracting new customers/consumers and retaining existing ones. Product & Service Management (PSM) is an agile, well-suited methodology aimed at competitive market positioning, because reaching customers is increasingly difficult due to increase in numbers of markets, products/ services, segments  and media channels.

Avertim’s methodology is integrated in the Value Chain, and is pragmatic in order to achieve significant bottom-line impact. Avertim does not have closed box/ automated solutions, but rather applies its thinking through the filters of management judgment and data availability.

Our methodology approach consists of 5 steps:

STRATEGIC OBJECTIVES

STRATEGIC OBJECTIVES

Define strategic objectives, and get an initial understanding of current capabilities versus those of the competition as well as future capabilities.

CUSTOMER / CONSUMER NEEDS

CUSTOMER / CONSUMER NEEDS

Apply customer centricity to translate customer insights into meaningful and actionable customer strategies.

DISTINCTIVE & INNOVATIVE BRAND PROPOSITION

DISTINCTIVE & INNOVATIVE BRAND PROPOSITION

Construct an integrated value proposition based on external market view and internal capabilities.

SALES & COMMUNICATION CHANNELS

SALES & COMMUNICATION CHANNELS

Adapt the Sales & Communication channels to fully support the new/adapted value proposition.

MONITOR & FEEDBACK

MONITOR & FEEDBACK

Build a dashboard with a few critical KPIs to be tracked, in order to adequately manage the roll-out of the value proposition.