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Challenge

Within a major Energy company, give support to the launch of a new smart home product (IoT) in parallel to company rebranding repositioning & communication

  • Define and roll-out of communication approach
  • Align market communication
  • Define a sales strategy & channels to manage sales volumes
  • Be the link between Marketing and Communication
  • Define phased launch roadmap over 7 months period

Our Approach

  • Define roles & responsibilities within the Go2Market team
  • Confirm 3-phased launch roadmap: End February: testing on Batibouw, April: Awareness campaign, September: Commercial campaign
  • Agree on collaboration framework with Marketing & Communication departments
  • Define communication & sales channels
  • Agree on target audiences and subsequent sales pitches & USPs
  • Manage agencies for production of TV and radio adds, as well as post-sales videos for self care pages on major energy company site
  • Validate & implement full communication planning
  • Define specific approach for social media
  • Align on expected sales output with installation capacities on the field

Results

  • Batibouw trial was successful, exceeding sales targets by 164% and gathering important feedback from the field
  • April launch performed as scheduled
  • April communication fully aligned with rebranding campaign
  • Gradual awareness build-up on social media going as planned